With this expansion, it will focus primarily on partnerships with sizeable refreshment companies and master franchisors.įor franchisees in the region, CoCo Fresh Tea & Juice offers:Įstablished brand reputation: High brand recognition to attract customers and drive business growth In addition, significant interest from South Asian franchisees and entrepreneurs at various international conferences indicates high demand in the region for bubble tea. Growing market size: Rising urbanisation and a booming middle class in countries like India and Pakistan provide opportunities for international brands.Ĭhanging consumer preferences: A growing interest in flavours from other countries combined with the Instagram-worthy appeal of bubble tea positions the beverage uniquely to captivate the younger, more urban populations of South Asia.Ĭultural adaptability: CoCo embraces customisation, enabling the creation of numerous region-specific flavours to amplify appeal and bridge global trends with local tastes. Specific to South Asia, several key factors make the refreshment lucrative: "After reaching 5000 stores worldwide this year, CoCo has the most international coverage of any pearl milk tea brand, and our confidence level is high that South Asia is the next major market for bubble tea globally."Īlready popular in other parts of Asia, the US and Europe, bubble tea is popular globally because of its appeal to diverse audiences, particularly Gen Z. "We're thrilled to be here and look forward to future partnerships and to scaling up localised support," commented Kody Wang, Deputy Director of Business Development at CoCo Fresh Tea & Juice. With favorable conditions regionally and market growth globally, CoCo has encountered considerable enthusiasm from South Asian businesspeople to explore bubble tea's yet untapped potential. Recently, South Asia's economy has shown resilience in the face of global headwinds, and worldwide the bubble tea market is expected to grow from $2.46 billion in 2023 to $4.08 billion by 2030, at a CAGR of 7.51%. You can find a better job anywhere else - there is no reason to turn towards Coco.CoCo Fresh Tea & Juice's signature bubble teaĬoCo Fresh Tea & Juice welcomes enquiries from interested entrepreneurs: learn more: Not only are the paydays greatly inconsistent, but my questions regarding wage also were answered vaguely and dismissively. Additionally, in a remarkable instance, they entirely failed to pay me for one pay period and did not address it until I felt pressed to ask. The days I worked were usually fairly busy (especially in the early afternoon and evenings) however, I was regularly not compensated for my time when I closed the store over my scheduled shift hours. I received nearly no employee benefits, although my co-workers were always supportive and ameliorated the painful experience overall. The memorization was fairly easy, but the expectations and examinations were confusingly arbitrary and unstandardized. Unfortunately, I realized my visions of this position were fundamentally flawed only about two weeks later the reality of the job was a lot more hectic and unregulated. When I started, I was excited to work in a space I was passionate about. Extremely mismanaged and just abysmal overall.
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